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Job Details

Associate Product Owner

Company name
Wolters Kluwer

Baltimore, MD

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Associate Product Owner

Wolters Kluwer



Job #663235022

To reduce the variability that stands in the way of effective care, Wolters Kluwer Health solutions deliver clarity when and where it matters most. Our trusted medical evidence and technology solutions engage clinicians, patients, students, researchers, and the next generation of healthcare providers to drive more effective decisions and consistent outcomes across the continuum of care. Our proven solutions include learning and research, advanced clinical decision support, patient engagement, surveillance solutions and more. Learn more at ~~~/health.


The Associate Product Owner is responsible for developing content, features, and functionality for digital products and solutions, through research and collaboration with Digital Product Managers and the Vice President, that meet market demand and solve the needs of our customers. The Associate Product Owner is responsible for ownership of assigned products, ensuring that they are delivered per defined release plans. Success in this role requires close collaboration with Digital Product Managers, members of the Agile/Scrum team(s), external vendors, subject matter experts, and customers, as well as our Market Research, Technology, Marketing, and Sales departments to ensure the creation of quality products that increase our market share and sales. The Associate Product Owner serves as the product expert, connecting market need to product reality, working throughout the product lifecycle to continuously refine products to meet our customers' expectations (including post-deployment activities to maintain existing products, address any bugs, collaborating with internal teams to resolve customer questions, and obtain customer insight/feedback for purposes of future improvements). The Associate Product Owner works with Digital Product Managers to develop a plan that implements their vision for the product, crafting wireframes of proposed features/functionality and engaging in proof-of-concept testing to ensure that products benefit from market-driven development.

The distinction between the Associate Product Owner and Product Owner positions is related to workload (i.e., the number of products assigned) and the criticality/complexity of the products (i.e., revenue generated, scope of products). The Associate Product Owner will be responsible for carrying a smaller volume workload and working on products with lower criticality/complexity than a Product Owner.

This position reports to our Philadelphia PA or Baltimore MD office.


The Associate Product Owner manages the digital product development cycle for all assigned projects. This position: (1) collaborates with the Digital Product Manager, Agile/Scrum team, and Marketing Manager in product planning/road-mapping; (2) works with subject matter experts, authors, vendors, and/or in-house staff (including Technology team) to develop the assets needed for digital solutions (storyboards, wireframes, and other media, etc.) as well as the development of product features and functionality; and (3) is responsible for supporting an assigned project once it is deployed to customers. This position's responsibilities are detailed below.

Product Planning and Evaluation

Collaborate with Digital Product Managers to formulate market surveys, desired outcomes for focus groups, and/or scripts for other planned activities to gather customer insight and feedback.

Communicate/interact with customers through surveys, focus groups, or other planned activities to understand their needs and pain points, learning environment, and market trends.

With the goal of solving customer problems and driving market share growth, provide written analysis of customer feedback and competitive products to:

Assist Digital Product Managers in understanding market segments, including competitive landscape, market trends, digital needs, customer demographics, and so on.

Inform and articulate Digital Product Managers' vision and plan for product development.

Help define the deliverables and the scope of the product(s), including related resources, in light of market feedback and compared to competition.

In coordination with Digital Product Managers, assess how assigned products align with other products in the company's portfolio and identify opportunities for collaboration and integration.

Analyze proposals and sample content to determine market viability and evaluate the ability of subject matter experts and authors to create and revise content in accordance with the project plan.

Develop wireframes, conduct proof-of-concept testing, and participate in internal socialization, enrollment, and engagement activities to ensure team alignment with project vision and plan.

Engage, in consultation with Digital Product Managers and members of Agile/Scrum teams, in release and sprint planning for features/functionalities being developed for assigned projects.

Create a comprehensive project budget and schedule/project plan, including related product rollout activities.

Product Development

Manage market-driven development of product to meet customer needs and outperform the competition through active participation on Agile Scrum team(s) in a Associate Product Owner role (including release and sprint planning, PBI definition/refinement, daily standup meeting attendance, participating in sprint reviews and retrospectives, and maintaining the product backlog).

Collaborate with Development Editors to manage digital asset development (such as video, audio, etc.), via vendors, subject matter experts, and freelancers and ensure all content deliverables for an assigned digital project are completed on spec, on time, on scope, and on budget.

Work with Editorial Assistants to commission reviews of content and/or features and functionality. Evaluate customer feedback through review analyses and work with internal and external team members to ensure product meets market needs and will be positioned for success once released.

Alert Digital Product Managers and Marketing to new opportunities discovered during customer interactions. Review and refine the scope of a project throughout its life-cycle, as needed.

Represent business and market needs in QA of the product by checking content, features, and functionality as needed throughout the development process.

Manage development of product documentation, including but not limited to user's guides, help files, conversion guides, product maps, etc.

For assigned projects, track project status, schedule, and budget, and assist, as needed, in the preparation of reports for management.

Problem-solve any quality/functionality/content or scope issues that occur, and collaborate with Digital Product Managers and/or Agile Scrum team in resolving any breakdowns that occur.

Product Support

The Associate Product Owner serves as the product expert, interfacing with Product Management, Marketing, Customer Success, Sales, and Online Product (Technical) Support, and supporting their efforts to promote, sell, and support the product. Specific responsibilities are detailed below. With these deliverables and tasks, the Associate Product Owner will work with Digital Product Managers and Marketing to ensure consistent messaging and positioning to the customer.

Maintain product information database, which includes product specifications, markets, features, and benefits.

Create competitive grids detailing Wolters Kluwer product vs. competing products.

Provide materials needed by Marketing and Customer Success to develop sales tools such as demo sites and trial access.

Train Marketing, Online Product Support, and Customer Success teams as needed on new product releases.

Provide information needed to create physical product inventory (such as access code cards for digital products), and request design.

Serve as front-line internal support for the product after the product is released. Specific responsibilities include:

Updating competitive grids as appropriate

Assisting Marketing with sales inquiries when appropriate

Managing customer escalations from Online Product (Technical) Support

Alerting Digital Product Managers and Marketing to new opportunities discovered during customer interactions; reviewing and refining the cope of a project throughout its life-cycle, as needed.


Performs other duties as assigned by supervisor.

Required Education: College degree (BA/BS) required.

Required Experience: At least 1-2 years of digital publishing experience, preferably in the higher education or healthcare market.

Excellent verbal and written communication, leadership abilities, prioritization, and time management skills, with strong knowledge of editing

Familiarity with analyzing proposal reviews and creating review analysis to aid in the development of an effective plan for the creation of new/revised products

Project management skills (including effective time/resource utilization, as well as scheduling, budgeting, and reporting needs for multiple complex projects at the same time)

Expertise in Microsoft Office applications, in particular MS Excel, Word, PowerPoint, and Outlook

Ability to build and maintain effective working relationships with internal and external customers

Ability to develop market knowledge

Awareness of larger strategic issues/environment (such as competition and publishing strategies)

Strong detail orientation combined with broad conceptual understanding

General knowledge of the company and strong interpersonal skills, including interacting in professional/social setting

Preferred Experience:

Exposure to Agile/Scrum and/or Waterfall development approaches

Familiarity in the use of wireframes and use case requirements in developing digital products

Experience with scheduling software/tools (e.g., Microsoft Project)


Approx. 10% travel required for this position if local to the Baltimore or Philadelphia offices, and for customer engagement activities as appropriate.


Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.

Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

For more information about our solutions and organization, visit ~~~, follow us on Twitter, Facebook, LinkedIn, and YouTube.


Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


For any assistance with your application for this job opening, please call the HR Source at ~~~ or email ~~~. TTY is also available at 888 (495) 4771.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Updated 05/11/2018

Company info

Wolters Kluwer
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