HarperCollins Publishers is currently seeking a Digital Marketing Associate to join its Sales division! The Digital Marketing Associate works closely with multifunctional teams, internal customers, and Marketing & Sales leadership to optimize and grow our digital marketing campaigns, including paid search, display advertising and programmatic advertising campaigns. The Digital Marketing Associate will be responsible for end-to-end organization of advertising campaigns that contribute to overall revenue and benefit our authors \u2013 from planning and implementation to monitoring and optimization. This position will report into the Senior Director, Audience Development.
Partner with Marketing & Sales teams to determine and execute digital marketing strategy.
Build and execute digital and performance marketing campaigns (via both self-serve platforms and managed services).
Monitor and optimize performance marketing campaigns on a regular basis.
Test keyword bids and ad copy to continually improve key metrics (clicks, conversions) across campaigns.
Act as a key source of performance marketing knowledge for the business.
Share learnings and best practices with other global divisions in bi-monthly meetings.
Traffic creative assets between relevant stakeholders.
4-year college degree or equivalent work experience
2 years of experience in a similar or related role required
Hands-on experience with paid search and display advertising
Experience with programmatic, a plus
Proficiency in MS Excel
Excellent time management skills
Excellent organizational and communication skills
A Curiosity regarding emerging digital advertising channels, and how to optimize results therein
A love of books!
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That\u2019s why cover letters are strongly preferred.
HarperCollins Publishers is an equal opportunity employer.
Website : http://www.harpercollins.co.uk
With a heritage stretching back nearly 200 years, HarperCollins is one of the world’s foremost English-language publishers, offering the best-quality content right across the spectrum, from enduring classics to cutting-edge contemporary fiction; from digital dictionaries to online curricula; and pretty much everything in between.