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Associate Media Buyer

Location
Orlando, FL

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Description At Pearson, weu2019re committed to a world thatu2019s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether itu2019s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology u2014 and each other to surpass these boundaries u2014 we create seeds of learning that become the catalyst for the worldu2019s innovations, personal and global, large and small. Summary The Associate Media Buyer is responsible for supporting the Advertising team in the analysis of market opportunities, marketing, and optimization of services and/or products. This may include consumer and market insights, digital marketing, advertising and analytics. The Associate Media Buyer may focus on a particular component of the marketing life cycle or channels/partners. The ideal candidate should have knowledge of media basics, possess a strong willingness to collaborate across teams and a desire to learn. General Responsibilities Responsibilities are applicable based on the position focus/channel Helps to analyze/execute new and potential product/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources. Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels. Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. Qualifications General Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education Entry level position generally requires at least 1 year of experience in the following areas: Experience with reporting, analysis, reporting and coordination of digital media campaigns Experience in or with direct response marketing for lead generation, channels, sources, best practices and KPIu2019s Experience with web analytics platforms Superior attention to detail, excellent organizational and project management skills Ability to multi-task while working well under pressure with tight deadlines Supervisory Responsibilities None. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Job Unposting: Ongoing Schedule: Full-time Regular Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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