HarperCollins Children\u2019s Publishing seeks an experienced Associate Director of Trade and Consumer Advertising to oversee the research, strategy, booking, creation, and execution of consumer advertising campaigns. This role is responsible for guiding the development, strategy and execution of consumer advertising from the HCCB team, along with preparing weekly ad materials and routing creative content through the marketing department. This role will report directly to the VP, Marketing.
Social Media Advertising
Drive, with proven experience, the design and implementation of social media strategy to align with business goals
Oversee management of the bidding and optimization process of paid social ads and audience segmentation
Track record of testing new content and social media platforms and reporting results to management and the organization at large
Perform research on current benchmark trends and audience preferences
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content as needed to compliment ad campaigns (e.g. original text, photos, videos and news)
Load creative assets into Facebook Business Manager and format copy & creative with correct targets and media spends
Monitor SEO and web traffic metrics
Collaborate with marketing, publicity and design to ensure brand consistency
Stay up-to-date with current technologies, design and trends in social media
Work with marketing team to coordinate their strategy across their campaigns
Train on analytics tools to inform on outlets and competition prior to media planning
Act as point-person for all relationships with advertising reps for trade ads
Manage trade advertising including placement, and recommendations on cross category budget
Consumer Online/Print/Out of Home
Explore new consumer outlets and maintains updated media kits for current outlets
Set up and run ad meetings with new vendors for consumer and social ads
Prepare regular ad meeting materials for team review
Book and send all materials for regional holiday catalogs
Maintain grid of all advertising by title including outlets, budget, and status of creative
Act as a liaison between the marketing teams and agency or media contacts
Assist directors in budgeting and forecasting for advertising budget
Perform analysis on campaigns and presents to marketing teams
Coordinate tracking URLs for pixel placement and post-campaign analytics
5 plus years work experience directing social media ad strategy a must
Must have experience utilizing and reporting on results from Google Analytics and other SEO tools (such as: Moz, Ahrefs, etc.)
Experience directing successful SEO campaigns and can provide references for past work
Must be fluent in all current promotions available on Facebook, Instagram, Snapchat, YouTube, Twitter, and emerging platforms
Must have experience successfully advising on campaigns for individual product/titles across the range of audiences (parents, gatekeepers, children)
Publishing industry, ad/promo or marketing experience preferred
Demonstrate a deep knowledge of the landscape for advertising children\u2019s through social media platforms
Must have experience making strategic recommendations on advertising campaigns
Experience in managerial role, preferred
Candidate should be extremely organized, detail oriented, and demonstrate the ability to problem solve.
Must be able to work independently and set priorities
Exceptional written and verbal communication skills required
Strong computer skills necessary with PC and MAC familiarity. Knowledge of HTML, Excel, Word, and PowerPoint required; Adobe InDesign, and Photoshop, is highly preferred.
Copy editing and writing skills a plus
Candidate should enjoy maintaining schedules and organization and keeping the marketing team on track
College degree or equivalent work experience required
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That\u2019s why cover letters are strongly preferred.
HarperCollins Publishers is an Equal Opportunity Employer.
Website : http://www.harpercollins.co.uk
With a heritage stretching back nearly 200 years, HarperCollins is one of the world’s foremost English-language publishers, offering the best-quality content right across the spectrum, from enduring classics to cutting-edge contemporary fiction; from digital dictionaries to online curricula; and pretty much everything in between.