Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
Similar Jobs
Creative Director, Grand Central Publishing
Hachette Book Group USA
New York City, NY
Apply Now >
Associate Director, Publisher Solutions
Nativo, Inc
New York City, NY
Apply Now >
Associate Director of Advertising (Social Media Strategist)
Harpercollins Publishers
New York City, NY
Apply Now >
Associate Director, Digital Marketing for Harper's BAZAAR
Hearst Magazines US
New York City, NY
Apply Now >
Digital Marketing Associate
Harpercollins Publishers
New York City, NY
Apply Now >
View more jobs in New York City, NY
View more jobs in New York

Job Details

Associate Director of Advertising

Company name
Harpercollins Publishers

New York City, NY

Apply for this job

3 hit(s)  



HarperCollins Children\u2019s Publishing seeks an experienced Associate Director of Trade and Consumer Advertising to oversee the research, strategy, booking, creation, and execution of consumer advertising campaigns. This role is responsible for guiding the development, strategy and execution of consumer advertising from the HCCB team, along with preparing weekly ad materials and routing creative content through the marketing department. This role will report directly to the VP, Marketing.
Social Media Advertising

Drive, with proven experience, the design and implementation of social media strategy to align with business goals
Oversee management of the bidding and optimization process of paid social ads and audience segmentation
Track record of testing new content and social media platforms and reporting results to management and the organization at large
Perform research on current benchmark trends and audience preferences
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content as needed to compliment ad campaigns (e.g. original text, photos, videos and news)
Load creative assets into Facebook Business Manager and format copy & creative with correct targets and media spends
Monitor SEO and web traffic metrics
Collaborate with marketing, publicity and design to ensure brand consistency
Stay up-to-date with current technologies, design and trends in social media
Work with marketing team to coordinate their strategy across their campaigns
Train on analytics tools to inform on outlets and competition prior to media planning

Trade Ads

Act as point-person for all relationships with advertising reps for trade ads
Manage trade advertising including placement, and recommendations on cross category budget

Consumer Online/Print/Out of Home

Explore new consumer outlets and maintains updated media kits for current outlets
Set up and run ad meetings with new vendors for consumer and social ads
Prepare regular ad meeting materials for team review
Book and send all materials for regional holiday catalogs
Maintain grid of all advertising by title including outlets, budget, and status of creative
Act as a liaison between the marketing teams and agency or media contacts
Assist directors in budgeting and forecasting for advertising budget
Perform analysis on campaigns and presents to marketing teams
Coordinate tracking URLs for pixel placement and post-campaign analytics


5 plus years work experience directing social media ad strategy a must
Must have experience utilizing and reporting on results from Google Analytics and other SEO tools (such as: Moz, Ahrefs, etc.)
Experience directing successful SEO campaigns and can provide references for past work
Must be fluent in all current promotions available on Facebook, Instagram, Snapchat, YouTube, Twitter, and emerging platforms
Must have experience successfully advising on campaigns for individual product/titles across the range of audiences (parents, gatekeepers, children)
Publishing industry, ad/promo or marketing experience preferred
Demonstrate a deep knowledge of the landscape for advertising children\u2019s through social media platforms
Must have experience making strategic recommendations on advertising campaigns
Experience in managerial role, preferred
Candidate should be extremely organized, detail oriented, and demonstrate the ability to problem solve.
Must be able to work independently and set priorities
Exceptional written and verbal communication skills required
Strong computer skills necessary with PC and MAC familiarity. Knowledge of HTML, Excel, Word, and PowerPoint required; Adobe InDesign, and Photoshop, is highly preferred.
Copy editing and writing skills a plus
Candidate should enjoy maintaining schedules and organization and keeping the marketing team on track
College degree or equivalent work experience required

HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job.  That\u2019s why cover letters are strongly preferred. 
HarperCollins Publishers is an Equal Opportunity Employer.

Company info

Harpercollins Publishers
Website :

Company Profile
With a heritage stretching back nearly 200 years, HarperCollins is one of the world’s foremost English-language publishers, offering the best-quality content right across the spectrum, from enduring classics to cutting-edge contemporary fiction; from digital dictionaries to online curricula; and pretty much everything in between.

Similar Jobs:
Overview\nSony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some o...
Specialty Sales Manager, Klutz
Location : New York City, NY
THE OPPORTUNITY  Klutz creates award-winning, premium activity kits for kids and kid-minded adults. Since 1977, Klutz has kick-started creativity by combining crystal-clear instructions and a silly sense of humor. Our kits include...
Associate Editor
Location : New York City, NY
\u003Cdiv\u003E\u003Cdiv class=\job_description\\u003E\n\u003Cfont\u003E\u003Cp\u003E\u003Cfont\u003ETHE OPPORTUNITY\u003C/font\u003E\u003C/p\u003E\u003C/font\u003E\u003Cp class=\MsoNormal\\u003E\u003Cfont\u003E\u003C/font\u003E\u...
I was facing the seven-year itch at my previous workplace. Thanks to EmploymentCrossing, I'm committed to a fantastic sales job in downtown Manhattan.
Joseph L - New York, NY
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
PublishingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
PublishingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 PublishingCrossing - All rights reserved. 169