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Sr. Marketing Content Writer

West Jacksonville, FL

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We are looking for a strong, experienced Senior Marketing Content Writer to join our team and deliver impactful, market driven content to a diverse set of audiences within our portfolio of products. Our ideal candidate will be a strong communicator who can connect with our audiences across multiple channels to help build our brand and provide value for potential customers. This position will be responsible for writing, editing and proofing engaging and effective content for our various businesses including, but not limited to content for blogs, ebooks, webinars, video scripts, social media posts, email campaigns, web banners, websites, printed materials, paid search and social ads and other SEO related content.
Write/edit/manage engaging, compelling, and effective content across a wide range of digital and traditional platforms
Create clear, concise, and persuasive content that is consistent with established branding, style guide, and current market trends as well as SEO tactics and techniques
Create cohesive messaging across integrated marketing campaigns
Understand and apply content best practices
Be curious, proactive, and contribute new ideas that improve content and results including finding new ways to tell the story
Experience writing/managing social media posts and content
Good understanding of marketing, the customer journey, and storytelling as they apply in both B2C and B2B environments
Understands the role of content in driving brand engagement, web traffic, lead generation, and sales
Has demonstrated experience working with marketing automation and advanced analytics platforms
BA/BS in journalism, communications, marketing, advertising, or related field
3-5 years experience working in a content
role primarily in B2C environments. Previous experience managing other writers is a plus.
Demonstrated experience in developing best in class content, including blogs, social media posts, ebooks, white papers, video scripts, paid ads, and other content
Strong understanding of SEO principles relative to content is a must
Knowledge and experience working with and optimizing content via marketing automation platforms and CRM systems
Experience in the online education industry is a plus
of accounting is a plus
Self-starter with the ability to work independently and as a member of a team
Detail-oriented with an eye for spelling and grammar errors
Collaborative team player who understands the role of the Marketing Communications team and works jointly to accomplish the goals of the marketing department in supporting the growth of the company.
Gleim is a great place to work. We have a fantastic benefit package that includes medical, dental, vision, disability, life insurance, retirement/profit sharing, PTO time, holiday pay, tuition reimbursement and more. In addition, we have and offer flexible time and a casual dress.
Candidates must be able to work in Gainesville, Florida.
check and drug test are conducted upon a job offer.
Company Description
Gleim Publications is an established and thriving provider of accounting and aviation certification exam review courses located in Gainesville, Florida. Our goal is to assist students, accountants and pilots in advancing their careers, refining their skills and increasing their potential profitability in today's competitive job market.
Our company has over 130 employees and is still growing. Gleim Exam Prep is a profitable, stable company, founded by Dr. Irvin Gleim 40 years ago. He is a Professor Emeritis at the Fisher School of Accounting at the University of Florida.
We have flexible work schedules, a casual work environment, opportunities for growth and leadership, a supportive, friendly team environment, competitive salaries and outstanding benefits.
Gleim Solar Power - In December of 2008, Gleim had a solar electricity generating system installed on the rooftop of its main building at 4201 N.W. 95th Blvd. in Gainesville, FL. Things have been sunny ever since. The system, which was the largest in Gainesville when it was first activated, remains one of the largest of its kind. In addition, it is one of the few systems that is actually producing more electricity than the business is using, making Gleim a net negative user of energy. The Gleim system was the first feed-in tariff commercial system in the United States. Feed-in tariff systems were first promoted in Germany, which is now the world's largest solar market. Launched for the first time in the U.S. in March of 2009 by Gainesville Regional Utilities, a city-owned utility, the feed-in tariff program encourages local businesses to invest in renewable energy. Under the program, GRU, which serves some 90,000 customers, contracted to buy power back for 20 years at a predetermined price. Rates were determined by the size of the system installed.
Dr. Irvin Gleim, President of Gleim Publications, states, We see ourselves as stewards of the environment. Philosophically, making this investment was the right thing to do and fits with our existing operation. The GRU program made the decision to install the solar electricity generating system good business sense.
Gleim is a smoke- and drug-free, safe, and family-oriented workplace located in Gainesville, Florida. We are dedicated to helping and teaching both our customers and employees. We employ full-time professionals as well as students from many colleges & universities. We continually seek to hire qualified and success-driven individuals to join our team. We promote equal opportunity policies and practices and welcome diversity for all our career opportunities. We are committed to treating all employees, applicants, clients & vendors with respect and dignity. Our diversity at Gleim reflects our strong value system and we provide exciting opportunities within our company. Candidates who are offered positions at Gleim Publications will complete drug tests and background checks.
We have a great benefit package that includes medical, dental, vision, disability, life insurance, AD&D, profit sharing/retirement/PTO/Holiday pay/Tuition reimbursement. Casual environment, family friendly, flexible schedules and more.
Please complete an online application on ****For more information, visit our website at ****Location/Region: Jacksonville, FL (US)
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