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The Digital Content Publisher will execute the plan and manage content for the weekly promotions for the online customer experience. This position delivers on the outlined business strategies across all digital views for their assigned area/category. The Digital Content Publisher oversees and executes the creative timelines and tracks deliverables across the creative teams to ensure experiences are launched on time. They are responsible for the build, Quality Assurance (QA) and publishing of creative assets/experiences on the site. They will be the support partner for the E-Commerce Category and/or Marketing Teams to develop and execute promotional focused initiatives online for their assigned area/category. This role manages a high volume of projects and last minute requests that requires a strong attention to detail and the ability to prioritize a fluctuating workload. This role will also help with special projects or requests as assigned from the Digital Content Manager.
Functional and Technical Knowledge
Creates timelines and deliverables for creative teams and tracks via workflow tool to ensure deadlines are being met, dependencies established and risks are mitigated.
Creates and manages the planned weekly site content updates
Facilitates meetings to clearly understand the business need for weekly promotions and recommends solutions based on technical capabilities and customer experience.
Effectively communicates on project status, deliverables and upcoming deadlines to creative and business teams.
Attains strong knowledge of widget and template capabilities and site standards.
Builds, QAs, and publishes site updates using content management tools and systems.
Ensures reviews are routed to the appropriate stakeholder and approval is gained.
Active participant in the testing of experiences to ensure quality assurance is achieved and identified issues are resolved prior to launch.
Business and Industry Expertise
Proactively works with digital content team, business partners and key stakeholders to understand the business priorities and determines how to best leverage creative content to achieve those goals.
Plans, manages and delivers digital experiences in service of business strategies to drive the overall business performance
Utilizes analytics and reporting to evaluate performance on experiences and provide recommendations on low/no value work.
Builds collaborative partnerships with business leads and cross-functional partners and demonstrates category expertise.
Identify and share out best practices.
As the E-Commerce digital creative expert, shares site standards, brand guidelines, widget usage, and best practices of UI/UX with cross-functional partners to plan for and deliver financial goals.
Partners with other team members on cross-category initiatives and actively participates in role group meetings.
Works to eliminate roadblocks and get to resolution on issues.
2 or more years project coordination/management and/or traffic management experience
2 or more years working with workflow tools and/or project management software
1 or more years working with Content Management tools, page publishing tools and/or other web tools
2 or more years of E-Commerce, retail and/or industry experience
Strong organizational and communication skills
Bachelors Degree or Equivalent Industry Experience
Understanding of HTML/CSS