The Associate Brand Manager reports into the Brand Manager in most cases. The Brand Manager reports to the Sr. Brand Manager.
This individual is responsible for defining key brand strategies, developing and implementing brand campaigns across marketing channels and overseeing production of marketing assets. This individual serves as a “brand ambassador” within the company, setting and delivering on the student experience expected by our partner institutions. This position requires an individual capable of: understanding brand management, developing strategies to reach students through multiple channels and the ability to balance a large volume of projects.
The Associate Brand Manager will oversee brand efforts for partner institutions with guidance and support from the Senior Brand Manager as needed. This individual must have the ability to thrive in a fast-paced, results oriented, and challenging environment. The ideal candidate will have demonstrated 3-5 years of successfully delivering results in a consumer-focused marketing or advertising role.
Evaluates partner institution positioning in the marketplace that will be conveyed in creative and content across marketing channels
Adheres to partner institution brand standards across all marketing materials and channels
Analyzes and understands the positioning of partner degree programs in the marketplace to develop strategies and messaging that reaches the target audience
Collaborates with Admissions and Operations teams to develop sound student profiles/insights defining the target audience so they have more impactful brand experiences
Develops and executes launch plans for new degree programs with support from Sr. Brand Manager
Provides brand direction and support to internal groups such as: creative services, search marketing, online affiliate, database marketing, corporate sales, media
Inspects marketing channels to ensure accuracy of all content
Ensures timely and accurate delivery of all projects
Analyzes market trends and research to ensure partner brands receive maximum visibility and perform in the marketplace
Researches and tests new marketing channels and opportunities to drive brand awareness
Manages all day-to-day marketing activities associated with assigned partners
Collaborates and communicates regularly with Operations leaders on partner activities
Provides inputs and support to central services team to maximize lead performance
Collaborates with Sr. Brand Manager to develop relationships with partner program directors and Marketing departments to discuss brand objectives and present marketing plans
Minimum of a Bachelor’s degree in Marketing, Communications, Advertising or related field of study
3-5 years marketing experience and proven track record of developing and implementing brand campaigns and initiatives
Ability to identify markets, competition and target audience in the development and execution of marketing initiatives
Strong project management skills
Excellent written and verbal communication skills
Strong interpersonal skills, team oriented and proactive
Close attention to detail
Excellent presentation and communication skills
Strong problem solving skills
MS Word, Excel and PowerPoint
Ability to work in a fast-paced, entrepreneurial environment
Good attitude and positive mindset
Wiley is an equal opportunity employer and does not discriminate on the basis on race, color, creed, national origin, sex, sexual orientation, religion, age, disability or other legally protected status. Employment is contingent upon the successful completion of a background check and employment review.