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Job Details

Publicity Coordinator Getty Publications

Company name
J. Paul Getty Trust

Location
Los Angeles, CA

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Profile

Under general supervision, markets the organization to the various constituents through advertising, publicity, and social media.

Major Job Responsibilities:

Publicity and Promotion:

Plan and orchestrate publicity plans for all titles: write press releases, identify appropriate media and reviewers, assemble media lists, organize mailings, clear image permissions for media use, supply images to illustrate reviews, and conduct follow-up as necessary.

Travel to New York twice a year to meet with key media outlets, maintain relationships with the press.

For exhibition- and program-related titles, collaborate publicity and promotional activities with Trust Communications. Provide information on exhibition-related titles to Trust Communications for Getty blog, Getty Magazine and other Trust publications as appropriate.

Provide book information for the Trust annual report, exhibition websites and brochures, and exhibition press kits.

Oversee assembly and distribution of monthly review packet and draft periodic bulletins for staff and distribution partners.

Organize author events as required.

Advertising:

With oversight from Associate Publisher, manage advertising plan and budget. Draft plan each fiscal year, monitor budget on an ongoing basis, negotiate contracts and special rates, draft ad copy and oversee freelance ad designer, submit materials to media outlets. Work with Lead Designer to periodically revise ad design.

Explore new venues for print and online advertising as media outlets evolve and also in response to the composition of the list.

Social Media:

Act as the point person for all social media efforts. Maintain Publications Facebook and Twitter accounts, and work with Trust accounts for cross promotion whenever possible. Explore new platforms for Publications to pursue.

Marketing:

Manage overall seasonal catalog process and oversee front-list section of the sales catalog. Gather copy from editors and edit to fit space and adhere to style, gather cover and image files from designers, proof each round of pages, circulate pages through marketing and other departments for final approval.

Work in collaboration with the Sales Manager to draft a marketing plan for each title that is presented to our distributors at their biannual sales conferences.

Exhibits:

Attend exhibits as a representative of the Getty as necessary.

Qualifications:

Bachelor’s degree in marketing, communications, English, art history or related field

2-3 years experience in publicity and advertising, with academic or art book marketing experience preferred

Knowledge, Skills and Abilities:

Strong oral and written communication skills

Highly organized and creative

Analytical and problem-solving skills

Ability to work independently to meet expected deadlines and schedules

Demonstrated team player

Fluency in all Microsoft Suite programs, and a deep familiarity with a variety of social media platforms Basic knowledge of Filemaker, Photoshop and inDesign preferred

Special

Instructions:

For additional information about this position or to apply, please visit: https://jobs-getty.icims.com/jobs/3150/publicity-coordinator/job

Company info

J. Paul Getty Trust
Website : http://www.getty.edu

Company Profile
The J. Paul Getty Trust is a cultural and philanthropic institution dedicated to critical thinking in the presentation, conservation, and interpretation of the world's artistic legacy. Through the collective and individual work of its constituent Programs—Getty Conservation Institute, Getty Foundation, J. Paul Getty Museum, and Getty Research Institute—it pursues its mission in Los Angeles and throughout the world, serving both the general interested public and a wide range of professional communities with the conviction that a greater and more profound sensitivity to and knowledge of the visual arts and their many histories are crucial to the promotion of a vital and civil society.

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