Advertising Sales Consultant, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
Advertising sales agents typically do the following:
Locate and contact potential clients to offer their firm’s advertising services
Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible
Provide clients with estimates of the costs of advertising products or services
Process all correspondence and paperwork related to accounts
Prepare and deliver sales presentations to new and existing clients
Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
Deliver advertising or illustration proofs to clients for approval
Prepare promotional plans, sales literature, media kits, and sales contracts
Recommend appropriate sizes and formats for advertising
In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.
Sales agents may also be responsible for developing sales tools, promotional plans, and media kits, which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.
Job Type: Commission
retail sales: 2 years
English - Spanish
Less than 90 days
Typical deal size:
Door to door
Less than 1 month