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Associate Marketing Director Balance Grand Central Publishing

New York City, NY, United States

Posted on
Apr 28, 2021

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GCP Balance is a practical nonfiction imprint built with the whole person in mind. Our mission is to inspire and empower readers to be their best selves physically and mentally, at home, at their desks, and out in the world. GCP Balance seeks an innovative, experienced Associate Marketing Director to develop, lead, and oversee all aspects of marketing strategy for approximately 24 practical non-fiction titles per year. Additionally, this individual will create and oversee extensive backlist marketing initiatives; manage annual imprint marketing budget; interface with Hachette sales team on both frontlist and backlist promotions; and actively participate in the acquisitions process. This position reports to the VP, Publisher of GCP Balance. ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop and oversee title-by-title marketing campaigns for GCP BalanceDevelop and execute advertising plans and copy for relevant titlesDevelop programs for direct-to-consumer outreach in core publishing categories in concert with Grand Central Publishing’s central marketing teamFormulate and execute best practices for metadata for both front and backlist titlesDevelop strategic plan for ongoing marketing of Balance’s backlistEdit and oversee process for in-house materials and fact sheets / sell sheets for all sales meetingsIn cooperation with Publisher, oversee preparation of all presentations to sales departmentIn cooperation with Publisher, oversee creation and maintenance of branding and marketing materials for the imprint, including newsletters, website, social media, etc.Review and provide feedback on proposals in acquisitions meetingsCommunicate directly with authors and agents to present, refine, and execute marketing plansWork with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brandWork with special sales to develop organizational sales opportunitiesOversee ONIX feed process and regular metadata updatesParticipate in Balance’s presence at trade and regional shows and academic conferencesKNOWLEDGE, SKILLS & ABILITIES REQUIRED:A minimum of 5-7 years of product marketing experienceDemonstrated experience in developing successful marketing campaigns for a diverse range of product, particularly within the practical wellness/self-help space, in books, or in media, journalism, or content development and management.Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategiesAnalytical skillsets to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while always looking to expand the audienceExcellent leadership skills, communication, budget management, organizational, prioritization and presentation skillsPrior experience effectively managing and mentoring individuals or a team is preferred but not necessaryAbility to succeed in a fast-paced, dynamic work environmentExcellent written and oral communications skills, high level of professionalism, attention to detail, and organizationWillingness to experiment and think creatively about book marketingEQUAL OPPORTUNITY STATEMENT / COMPENSATION & BENEFITS DISCLOSURE:As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.This position has a minimum compensation of $70,000. Salary will vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. Our comprehensive U.S. benefit offerings include medical, dental, vision, life insurance, LTD, 401(k), and more.

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