Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in New York City, NY
View more jobs in New York

Job Details

Assistant Director of Digital Marketing amp Strategy

Company name
Workman Publishing Company Inc.

New York City, NY

Apply for this job

24 hit(s)   |  1 times apply


Job Summary: In conjunction with Director of Marketing and Senior Director of Marketing and Publicity, responsible for developing and executing Workman Publishing’s digital marketing strategy and managing all digital advertising. Generates big ideas, makes data-driven strategic decisions, and drives audience growth and engagement for Workman’s titles and brands across digital platforms.

Job Responsibilities:

1. Management of Workman’s Digital Advertising Strategy and Execution: Oversee Digital Marketing Coordinator and Digital Content & Social Media Manager in development of strategy, content creation, and execution of all digital ad campaigns across multiple platforms including Google and Facebook. Oversee weekly, monthly, quarterly, and title-specific digital advertising budgets.

2. Content Strategy: In conjunction with Director of Marketing, create a comprehensive digital content strategy on a title-by-title basis for all relevant frontlist and backlist titles, as well as for larger Workman brands. Oversee all digital content creation (blog posts, social media, newsletters), and execute where needed.

3. Data-Driven Analysis & Goals: Set quantifiable goals for all digital campaigns. Analyze campaign, ad, and audience data to make recommendations for Workman’s ongoing and future campaigns. Create, manage, and effectively communicate all reports detailing campaign results.

4. Collaboration & Communication: Work across departments (Editorial, Publicity & Marketing, Sales, Operations) to align digital marketing goals with larger title-specific and brand campaigns.

5. Technology & Innovation: Collaborate with Digital Operations department to discover tools and technologies in which Workman should invest and keep up with technology trends that could affect Workman’s digital strategy.

6. Author Collaboration: Work directly with authors to advise on author-initiated digital marketing initiatives.

Skills Required:

This position requires a skill set that combines analytics, consumer marketing, and a strong written and visual creative ability. Specific skills for this position include:

● Skill at managing multiple direct reports and the ability to organize, lead, and inspire team members who are executing content creation.

● Strong editorial skills, using words, images, and video in online publishing. An understanding of how to create content that draws an audience.

● Familiarity using design programs including Adobe Photoshop and Adobe Illustrator.

● Skill at organizing and executing long-lead content creation and real-time content creation.

● Clear articulation of analysis of campaign results and actionable next steps to all stakeholders.

● Proficiency in web analytics tools, social media marketing applications and social media listening platforms.

● Some technical understanding of WordPress and other related CMS.


Company info

Workman Publishing Company Inc.
Website :

Company Profile

Similar Jobs:
Construction Superintendent
location New York City, NY
Qualified Construction Superintendent needed for Commercial Work in NYC Progressive Company  Experience Necessary  Licensed DOB Construction Superintendent a plus Dependable and Reliable person is a must with a desire ...
Product Manager, AdTech Solutions
location New York City, NY
BAMTECH Media is a place for the creative and the bold. We’re seeking talent across disciplines to join our team. Whether New York City, San Francisco, Manchester or Amsterdam we provide opportunities to elevate your career and tr...
Director of Account Management, Political
location New York City, NY
The Opportunity\\rPremion, TEGNA’s “Over-the-Top” video advertising and media business, seeks an experienced Director of Account Management to lead the fulfillment efforts of our political business. The position will play a critic...
I was very pleased with the PublishingCrossing. I found a great position within a short amount of time … I definitely recommend this to anyone looking for a better opportunity.
Jose M - Santa Cruz, CA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
PublishingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
PublishingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 PublishingCrossing - All rights reserved. 21