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Company name
Scientific American

Location
New York City, NY

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Scientific American, the longest continuously published magazine in the U.S., has been bringing its readers unique insights about developments in science and technology since 1845. Scientific American has 3.5 million print and tablet readers worldwide, more than 7.5 million visitors on ScientificAmerican.com, and appears in 13 translated editions, which are read in more than 30 countries.

Scientific American

is looking for a dedicated, deadline and detail oriented Email Marketing Manager with experience in behavior driven email automation, ecommerce marketing communications and email list development. Working with the B2C Product and Marketing team the Email Marketing Manager will focus on growth and maintenance of SA’s email list health as well as developing targeted segments for personalized email campaigns, while optimizing open and conversion rate.

Founded in 1845,

Scientific American

is the oldest continuously published magazine in the U.S. and the leading authoritative publication for science in the general media. Scientific American is a division of Nature America Inc and Springer Nature.

Key tasks:

Develop strategy for behavior driven automated email campaigns including developing success goals and behavior workflows

Create queries and custom segments for email marketing campaigns

Sets list engagement, cleanup and fatigue guidelines

Edit responsive email templates, create automation workflows and event triggers designed to progress users through the customer lifecycle with an aim to maximize engagement and sales

Programmatically onboard, reengage, up-sell and cross-sell our products to customers based on user behaviors/events

Analyze current email marketing campaigns and making recommendations for improvement

Conduct A/B and MV tests on email campaigns to establish the most effective approach

Ensure all email campaigns comply with current email best practice in the industry and render correctly for the major email providers/clients

Develop off-boarding and opt-down strategy to improve customer retention and opt out rate with a goal to maintain list health

Work Marketing Team Lead to develop marketing strategy, set campaign goals, revenue targets and KPIs including automated email campaign goals

Work with Marketing Team to support audience acquisition goals and lead development

Key relationships:

Product Development team stakeholder for email/ecommerce messaging feature development

NRG B2C Marketing Team for campaign development and execution

Digital Analyst for sales reporting and KPI analysis

Digital Marketing Manager for email copy

Art Department for campaign asset creating and development

Qualifications:

Bachelor’s Degree in marketing/business/communications-related discipline or similar experience

Minimum two years of experience in email marketing ideally within a publishing industry or content sales/marketing with responsive email development and understanding of best practices

Email Provider experience with platforms like Hybris, Silverpop, Constant Contact etc

Proficient in HTML/CSS/JS with understanding of the limitations for each in the context of email applications

Must be an analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision.

Excellent communication, teamwork, project management and organizational skills are essential

We offer a comprehensive benefits package that includes:

- Medical, Dental and Vision

- Life and AD&D

- 401(k)

- Flexible Spending Accounts

- Transit Accounts

- Tuition Assistance

- Summer Hours

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

For information about our Research Editorial and Publishing career opportunities please visit the new Springer Nature E&P website at www.springernature.com/editorial-and-publishing-jobs

Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services.

Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science Business Media.

Contact:

Holly Ciccarella

Special

Instructions:

Please apply online at https://ars2.equest.com/?response_id=ba3269093a9cfc08202829ba5ea4f24f

Company info

Scientific American

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