Scientific American, the longest continuously published magazine in the U.S., has been bringing its readers unique insights about developments in science and technology since 1845. Scientific American has 3.5 million print and tablet readers worldwide, more than 7.5 million visitors on ScientificAmerican.com, and appears in 13 translated editions, which are read in more than 30 countries.
is looking for a dedicated, deadline and detail oriented Email Marketing Manager with experience in behavior driven email automation, ecommerce marketing communications and email list development. Working with the B2C Product and Marketing team the Email Marketing Manager will focus on growth and maintenance of SA’s email list health as well as developing targeted segments for personalized email campaigns, while optimizing open and conversion rate.
Founded in 1845,
is the oldest continuously published magazine in the U.S. and the leading authoritative publication for science in the general media. Scientific American is a division of Nature America Inc and Springer Nature.
Develop strategy for behavior driven automated email campaigns including developing success goals and behavior workflows
Create queries and custom segments for email marketing campaigns
Sets list engagement, cleanup and fatigue guidelines
Edit responsive email templates, create automation workflows and event triggers designed to progress users through the customer lifecycle with an aim to maximize engagement and sales
Programmatically onboard, reengage, up-sell and cross-sell our products to customers based on user behaviors/events
Analyze current email marketing campaigns and making recommendations for improvement
Conduct A/B and MV tests on email campaigns to establish the most effective approach
Ensure all email campaigns comply with current email best practice in the industry and render correctly for the major email providers/clients
Develop off-boarding and opt-down strategy to improve customer retention and opt out rate with a goal to maintain list health
Work Marketing Team Lead to develop marketing strategy, set campaign goals, revenue targets and KPIs including automated email campaign goals
Work with Marketing Team to support audience acquisition goals and lead development
Product Development team stakeholder for email/ecommerce messaging feature development
NRG B2C Marketing Team for campaign development and execution
Digital Analyst for sales reporting and KPI analysis
Digital Marketing Manager for email copy
Art Department for campaign asset creating and development
Bachelor’s Degree in marketing/business/communications-related discipline or similar experience
Minimum two years of experience in email marketing ideally within a publishing industry or content sales/marketing with responsive email development and understanding of best practices
Email Provider experience with platforms like Hybris, Silverpop, Constant Contact etc
Proficient in HTML/CSS/JS with understanding of the limitations for each in the context of email applications
Must be an analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision.
Excellent communication, teamwork, project management and organizational skills are essential
We offer a comprehensive benefits package that includes:
- Medical, Dental and Vision
- Life and AD&D
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:
For information about our Research Editorial and Publishing career opportunities please visit the new Springer Nature E&P website at www.springernature.com/editorial-and-publishing-jobs
Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services.
Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science Business Media.
Please apply online at https://ars2.equest.com/?response_id=ba3269093a9cfc08202829ba5ea4f24f