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Job Details

Associate Director of Marketing Little Brown

Company name
Hachette Book Group USA

New York City, NY

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ESSENTIAL DUTIES AND RESPONSIBILITIES:Work on key marketing campaigns each season as needed and ensure that author and publisher objectives are met.Work with key stakeholders (editorial, sales, art, and advertising & promotion) during the planning phase to ensure that there are cohesive and strategic marketing efforts made for each title.Ensure that marketing efforts directly engage readers and build customer retention and loyalty.Work with marketing director on fact sheets, catalog copy, flap copy, and other written promotion materials.Collect and generate art, copy, and other materials for brochures and sell sheets.Communicate with the sales department about status of jackets, titles, and other changes.Work with authors, sales, publicity, and others to coordinate creation of author videos for multiple purposes.Facilitate creation of book sites and author web sites.Work closely with the publicity and online marketing teams to develop comprehensive online strategies for our books and authors.Consultation and research for potential acquisitions for the imprintDevelopment and growth of imprint-specific online platforms, including a website, newsletter, and relevant social media platforms.Develop cross-promotional partnerships with a wide range of health, wellness, and self-help brands.KNOWLEDGE, SKILLS & ABILITIES REQUIRED:Minimum of 7 years of progressive marketing experience with relevant experience in the health, lifestyle, psychology, and science areas.Results-oriented, motivated, resourceful & able to work independently.Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings regardless of audience.Must be results driven, and take appropriate steps to achieve goals while taking ownership of situations as needed.Proven ability to deliver timely, accurate work product and demonstrate good follow up and follow through.Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail.

Company info

Hachette Book Group USA
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