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ASU Associate Community Manager

Company name
Pearson Education Ltd

Orlando, FL

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Description Summary The Community Manager is responsible for defining the market opportunities, marketing, & analysis\/optimization of the organization's services and\/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. General Responsibilities Responsibilities are applicable based on the position focus\/channel Helps to identify, analyze\/execute new and potential product\/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels\/sources. Prepares reports that interpret consumer behavior, market opportunities\/conditions, marketing results, trends, and investment levels. Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & presents materials\/findings both internally and externally for the marketing focus\/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. Creates buy-in from multiple constituents in a collaborative crossfunctional environment Qualifications General Qualifications \u25cf 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination ofeducation and experience \u25cf Typically minimum of 3 years of experience in Social Media marketing, copywriting, brand\/product managementand\/or ad agency work experience. \u25cf Experience conducting social media audits, gathering data around existing social presence and reach, currentbrand visibility, as well as potential audience size and interaction levels. \u25cf Ability to manage social, online, and forum presence while ensuring a consistent brand voice and implementingengagement strategies. \u25cf Demonstrated proficiency in social media, both earned and paid components, including but not limited toFacebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google Plus, YouTube, Blogs & Micro blogs(WordPress, BlogSpot, poster us, Tumblr), Forums & Wikis, Location Based (Foursquare, Facebook places, Yelp),Q&A sites (Yahoo Answers, Quora), Bookmarking sites (Digg, Reddit, Stumbleupon), both personally andprofessionally \u25cf Experience with media management platforms such as HootSuite, Spredfast, Expion, Sprinklr, Social Sprout, etc. \u25cf Experience with developing, managing, analyzing, reporting, forecasting, and optimizing a portfolio of large scalemultifaceted social media campaigns \u25cf Experience in digital marketing for lead generation, channels, sources, best practices and KPI\u2019s \u25cf Experience in the higher education industry a plus Supervisory Responsibilities None Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Job Unposting: Ongoing Schedule: Full-time Regular

Company info

Pearson Education Ltd

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