Job Title Associate Circulation Manager, Customer Acquisition
Job Profile
Direct marketing to our consumer is a primary revenue channel at Reader's Digest (RD), and here in Milwaukee we get results. Our Milwaukee offices are consistently growing, and recently became the primary hub for all consumer marketing of U.S.-based RD Products including the flagship, Reader’s Digest Magazine As a result we are adding a number of new roles to our marketing staff. If you have two or more years of experience working with direct marketing campaigns we want to talk to you. The successful candidate will understand the principles of direct marketing and have the analytical skills and strategic thinking ability to grow your area business - customer acquisition. JOB SUMMARY: At the associate level, you are responsible for managing customer acquisition programs for assigned magazine including preparing the plans, conducting analysis and presenting results to management. ESSENTIAL DUTIES & RESPONSIBILITIES: Identifies target audience for customer acquisition efforts across multiple channels. Recommends and executes creative test plans for assigned programs. Creates and executes mail plans. Analyzes results and performance of mailings; presents findings to management. Assists department management with a variety of duties and/or projects, as required, to meet department goals. Assists in ongoing digital transformation. Other duties as assigned. Required Skills Strong analytical skills. Experience with profit/loss analysis and direct mail plans. Ability to work well under pressure, handle multiple projects concurrently and meet deadlines. Strong organizational skills including a demonstrated ability to plan and organize work to achieve results. Proficient in Excel. Up-to-date understanding of technology and general computer and technology skills. Required Experience Bachelor’s degree in Marketing, Business or related field of study. 2 or more years of applicable circulation or direct marketing experience in a publishing environment or equivalent experience.
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